Dominating Specialised Heavy-duty Trucks Market

11 June 2020by ASTRA-SA0

Astra may be new to the playing field, but it is already dominating the specialised heavy-duty trucks game. Rugged and reliable vehicles with low operating costs are the foundation on which the success formula is built

Astra’s tough trucks have been carving a road, or rather scaling the terrain as it were, in the South African market during the past five years, and are establishing themselves as market leaders for a wide spectrum of specialised heavy-duty applications

“Even a competitor importer didn’t choose their own trucks, but bought our Astra 6×6 and 8×8 models for their tough applications,” states Andrea Ceccarelli, managing director of Autumn Star Trading, Astra’s sole importer and distributor in South Africa, with a mischievous grin.

Gaining a niche market

This proves, even though it is still a small company, that Astra is gaining a well-deserved niche on the specialised and heavy-duty applications front. Astra started in Cagliari, Italy, in 1946 to convert heavy military trucks for commercial use. This purpose laid the foundation for Astra to become a manufacturer of heavy-duty commercial vehicles, aimed at tough terrain industries such as mining, quarry and construction.

“We have become involved in a different industry as well, with Eskom, focusing on the expansion of the power lines grid,” Ceccarelli points out.

Astra has additionally entered into a relationship with Edison Jehamo Power (EJP), which is also handling extensions of the South African power lines. EJP has bought 10 trucks from Astra, comprising 6×6, 8×6 and 8×8 models, which are all fitted with a 100-tonne crane. This is a good example of how Astra can customise its trucks to suit customers’ specific needs. The Italian trucks are also providing Eskom with a new means of transporting coal. This procedure streamlines the coal transportation process by loading coal-filled containers directly onto Astra’s 8×6 rigid trucks, which are then offloaded by the mere tipping of the container, enabling the offload of six to eight trains a day. The company has at the moment a fleet of six Astra trucks and another 10 on order, which will be delivered in the first quarter of 2012.

Astra has also won tenders in Mozambique, where there is a big explosion of coal mining.

“We have managed to become the preferred truck manufacturer for crane trucks, water dowsers, and service trucks,” Ceccarelli points out.

Astra stretches into Africa

This led to the opening of a new workshop in Mozambique, adding to the workshops opened in the Democratic Republic of the Congo’s province of Katanga, and Zambia. Ceccarelli states that Astra will also open two new workshops in Zimbabwe and Botswana in 2012 to support the eruption of diamond and uranium mines in those countries.

It is now mandatory for mines to ensure that workers are moved in a proper and safe way, which lead to the use of buses for moving miners within the mines. “We find that a lot of mines struggle to find a proper and durable bus to transport workers,” says Ceccarelli, “so we built a 4×4 Astra heavy-duty bus, with all the safety requirements like safety belts, roll-bars and air-conditioning.” The bus will be available as 30- and 60-seater options.

“The health and safety regulations of mining are always improving and to support this we are launching a new cab next year, which will offer greater comfort and, more
importantly, increased safety,” Ceccarelli concludes.

Astra is striving to further secure its position as a market leader for specialised heavy-duty trucks and application-specific vehicles and is constantly exploring new possibilities to carve its road though

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